Visual identity and UI/UX conception for the innovative company, Makea Industries, Berlin.
Client Makea Industries GmbH
Sector Technology, Prototyping, R&D
Year 2017 - 2018
Discipline Art Direction, Brand Identity, UI/UX
The brand identity captures the dynamics and innovations of the wide range of Makea projects. Its visual language centers on the letter "A" by adapting components of the letter to the various themes of eac project. While the main body of the logo stays constant, and becomes the primary identifable component, it leaves room to play with other variable visual aspects to creat an unified identity. The dynamic part of the logo symbolizes the evolution and adaptation with evolving parametric shapes. Thus the end result is a graphic library of identitie that grows over time, based on each successful Makea project.